Cunningfolk is the creation of Lucinda Beeman, a former magazine editor, practicing hearth witch and longtime student of gemmology and folk magic.

Born and raised in the United States, Lucinda moved to the UK for university — and was immediately enchanted (quite literally) with the depth of history and folklore she found there.

A stint as the Editor-in-Chief of Craft Gin Club, the UK’s largest gin subscription club, inspired an interest in botanicals — which before long blossomed into the serious study of traditional English plant and practical magic. She has been a practicing hearth witch for more than half a decade.

Equally obsessed with jewellery and gemstones, Lucinda is a graduate of the Gemological Society of Great Britain (Gem-A), one of the most rigorous and respected gemmology programmes in the world.

Cunningfolk is the happy meeting of Lucinda’s two great passions, with one simple mission: to bring beauty and intention to the rhythms of everyday life.